It takes a lot more than a good workout routine for a fitness professional to be successful in today’s digital world. You can be the most talented Personal Trainer and still have a dwindling client base. Why might you ask? One reason could be because your digital presence is lacking. After all, if nobody knows who you are or where to find you, then it makes hiring your services very difficult. Here are the top 5 benefits of having a well designed website for fitness professionals.
1. Experience The Service
Whether you like it or not, your website has now become your new shop front. This is a place where potential customers can get a feel for your business via their experience on your website without ever using your service. From gym owners, potential clients and personal trainers, everyone you meet with regards to your business will use your website as a central hub for getting in contact with you. Because of this, it is very important you have an updated email address, name, location of service and phone number. Naturally, a well designed website with intuitive site navigation will lead to a positive user experience, which could result in new leads.
2.The Power of SEO
If your website has been designed properly and regularly updated, then there is a high chance that you will also have a high search engine ranking. SEO is essentially Google’s algorithm for finding out which website is most relevant to the search term. This is crucial for your business, mainly because statistically speaking users will only visit the first or second business generated by the search. So, if your website is outdated and lacks the correct content then you will find your business all the way back on page 5. Ensuring that your businesses SEO score is high is crucial in attracting new clientele through organic website traffic
3. Be Found
The days of turning away customers due to closing times are over. No longer will your business have to suffer the boundaries of everyday work hours. One of the best aspects of having a well-made website is that your customers always have a way to find you, anytime, anywhere. Potential clients are able to receive all the information they need about your business from the comfort of their own home. For a poorly designed website this could have negative effects on your bounce rate. If customers cannot find what they are looking for, they will without question move onto a website that will. For a highly informative and visually appealing site, this will easily increase the potential client base of the business.
4. Increase Brand Credibility
It has now become a standard expectation that any reputable business should have some kind of online presence. Prospective clients have little trust in businesses who do not clearly provide information that answers all the questions they may have. Along with this, a website that is easy-to-use and clearly displays the business’s physical location, phone number and email address have a higher chance of securing new clientele.
The importance of a well-designed website is paramount when trying to expand your fitness business. For those who do not possess the skills required to build and update your own website, then do not fear, as there are many professionals capable of doing that for you.
For any assistance in getting qualified to work as a fitness professional, Onfit has a range of different courses that can help you on any fitness career path. Contact us or call us on 1300 557 637 to speak with one of our expert Career Advisors!
